Who here promotes affiliate offers through paid search? If you have, and have failed - or experienced lackluster results, would you care to share them? thanks,
I've lost a couple hundred. Not a huge failure in my eyes, as I see it as the cost of the learning curve. I was using PPC Adwords with a direct link which never converted, and then tried with a crappy landing page with the same results. Recently I have been making much more professional and cleaner looking landing pages. Still low in sales, but I haven't had them up for that long yet.
If you keep trying and editing pages, and profits don't surpass advertising costs - when's a good time to throw in the towel?
i've lost thousands.. then made up those thousands more.. it's a rollar coaster and if you do it right you get a happy ending
I don't think you should ask when to throw in the towel. It's more of judging the CTR of your ads, and then looking at the conversion rates from the CTR. If you see a high CTR(5-10%+ IMO), then your ad that is getting people to your landing page is good. If you see a much lower Hop rate to the sales page, then your landing page is not up to par. If you have a good hop rate to the sales page, but little or no sales, then the product is simply not one that converts. If there is a considerate amount of gravity for that product, then it likely does convert IF you have a good landing page. If it's low gravity and not converting, then chuck it and find a new product to promote. And a small tip if you already don't know it. Make the domain names for landing pages general for the entire market that the product serves, and do not include the products name. That allows you to easily make changes to a landing page for a new product in the same market without much work, and without being forced to buy a new URL.