Does anyone know of any software of service that you can track actual call-ins and from which affiliate they came from. For example, we are starting an affiliate program at the company i work for. We want to be able to be able to give our affiliates credit for any customer that calls our 800#. Any one know how to do this?
There is a good article on Pay per Call here: http://apnews1.iwon.com/article/20050904/D8CDK0080.html I know it is talking about affiliate systems which may not help you increating your own, but it may give you a start (Its an interesting read anyway)
This may not be anything you are looking for but it may be helpful: http://www.ingenio.com http://www.ingenio.com/documents/corp/solutions/default.asp
thank you, but i'm looking for something where I can actually track my own affiliates who send us customers that call our phone # instead of filling out a form. But thank you for the articles
Haven't used any of these so I can't recommend but this is what I found after doing a search for affiliate call tracking http://www.mediatraks.com/media.asp http://www.trackmycalls.com/ http://www.callsource.com/ http://www.trackthecall.com/?trackcode=google_calltracking
Hi shirsc2, Setting up phone tracking will set your program apart and show you are affiliate-centered. I had it set up for a couple of affiliate programs I used to manage. There are numerous ways to do it - but I' don't think there is an off the shelf module. If just takes a little programming. Call me and I can tell you some different ways to set it up and refer you to a programmer that may be able to help, if you don't have the capabilities. # on my site.
I just checked and there's at least 9 tracking systems out there that have support for coupons AND offline sales. Some are free/extra$ add-on modules to affiliate software packages and some are included in the package. A coupon system might be the easiest - give the customer some incentive to mention the coupon and track the coupon back to the affiliate who gave it out. Let us know what you end up getting. Regards, Peter
Sorry for bringing back this one from the crypt (2005!?!?) but I just started working with call tracking and figuring out what/why a customer is motivated to dial in vs. email for contact. The word "free" seems to be key to callers. In some cases too good of an offer is spooky and people will dismiss it, so don't offer something free that is impossible to give for free. Focus on things that you can give for free, like a free interview with a qualified doctor, or a free trial of some sort of treatment, you get the idea? Perhaps nothing works for you but this was great advice for a friend of mine in the exact same boat and he made it work very well and it's one of his best promos still! I don't know this is a big change. When we've done promos where there's all three options the customers that use online chat almost always fit into the same bracket as the ones that dial in for support/purchase assistance. So having all three, at least with the customers we've dealt with, seems like overkill, but having a toll free number is absolutely crucial from looking at the same promos. What we saw was customers who DO dial the phone to speak to us are really eager to speak to someone and typically the activity has a far greater percent of ROI vs. the same volume of email/web contact. Yes the web traffic is FAR greater than the phone but it's not really an either or, it's almost always crucial to have both, with exceptions for special markets obviously. There's always exceptions to every rule and since you guys were discussing this years ago things have changed a lot! Everyone has a cell phone now for starters!