Hey all. I'm confused on one subject. Im doing a campaign for a website aimed at helping war veterans and homecoming, but am stuck working with only external means. What's the most beneficial way to help something push its rank up from outside the website quickly and effectively? I've been attempting to reach out in link exchange, but it seems like i need an extra boost to push it up more. Any tips?
Boost your rankings for specific keywords and phrases by using those exact keywords and phrases as your anchor text. Try using blogs and commenting on them, if your site is truely aimed at that you'll find countless blogs related to the current and past wars and veterans. Consider social networking in digg, mixx and sphion as well.
Also publish articles on sites like ezinearticles and goarticles to get quality one-way inbound links to your website, again using specific keyword terms as the anchor text of each link.
ssandecki is right anchor text works very well if you need some help understanding how these strategies work I've written a guide for beginners entitled Make Money Online Blogging. It's also useful for website owners as the link building strategies I talk about are just as relevant.