Does changing wordpress theme have an impact on SERPs? If it does are there any tips that can help to minimise the affect of this change?
neglegable... on page seo of both themes were similar there probably won't be any change... and even if there was a big difference there wouldn't be much of a change. Google ranks your content, not your theme.
Excellent....just what I wanted to hear. Didn't want to make the mistake of changing the theme and finding that the site has dropped down the rankings in Google. Thanks
Whoa! wait guys Changing themes MAY and WILL have an effect! Read my post about it last month here: "Beware! Your new theme can kill you" Some themes are optimized for SEO, some are not. Just make sure that you are aware of the basic ones, at least
It will affect the SERP and it depends on how you have configured the header files.If you have too many javascript then there may be a drop in your SERP.so changing theme will affect SERP.