When doing ppc with adwords if I wanted to keep my ads from running on certain days. Another way to ask this is can I choose the days my ad runs. I know about the daily budget but how do you keep you bids from getting too high making it so you don't get enough clicks before you money is gone What is the benefit to me and my site using ppc compared to organic search engine results? Can I see what other people are bidding on my keywrds? Should I use my mlk list to find keywords or something else. If you think something else would be best then tell me what it is
1. Yes, you can choose what days your ads do and don't run, you can even choose times of day. 2. If the bids are too high for your chosen keywords for your budget, then you'll have to think about using cheaper longer-tail keywords. These get less search volume, so you need more of them in your campaign. 3. It's quicker - seo can take months and months to get you to the first page (if ever) 4. No, you can make various educated guesses, and you can use 3rd party tools that make guesstimates on what competitors are spending - but you don't know 5.Google adwords tools are the logical keyword tools to use - https://adwords.google.com/select/KeywordToolExternal http://www.google.com/sktool/#