AdWords with a Re-direct

read an article by Zac Johnson on PPC marketing and something stuck out to me. I can't tell if this is legit or not. Here is the part...
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4.) Link Url: When setting up your Google Adwords campaign, you were asked to give a “Display URL” and a “Destination URL“. If you are going to advertise on the “content network”, here’s a tip that can really improve your CTR. Instead of listing your “Display URL” as http://nbjmp.com/click/?s=444&c=33790&subid=googlediet, you can purchase a domain through GoDaddy and redirect the url to your offer landing page. You can only imagine how many more people would show interest and click a link that said something like http://www.MyBestWeightLossNow.com (fake url), rather than a long string of letters and numbers that aren’t relevant to the ad. Once you have done some testing with your campaign, throw a few bucks into a referral domain name and see how much it may improve your overall campaign numbers.
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From what I can understand, display URL and final landing page have to be the same. So, I can't understand the point in having a page simply to re-direct.

To use his example of, if my redirect page was sitting at http://www.mygenericurl.com/redirect_to_hoodia.php and it sent the buyer on to http://www.cheapest-hoodia.com which would I use for the display URL?

I get a little confused on display URL, destination URL, and final landing page.

Isn't Zac Johnson supposed to be some sort of super affiliate? BTW, this article was only a couple of months old.

Thanks for your replies,

(Also, he is talking about using AdWords on the content network here.)

Scott

 

General thumb of rule: Don't take any advice from Zac, he says himself he has no idea about PPC.

 

Adwords stopped my ads from running because the landing page url and the url on the ad didn't match. On my adwords campaign, I had my site's url and when clicked, it would forward to a merchant's site via my affiliate link. Adwords stopped my campaign because of this so I don't understand why loads of other people are able to do this and not me.

 

they just haven't been caught yet.

 

What about advertisers using Clickbank's hoplink as the destination url? Does that mean the display url has to be showing the hoplink too?

 

no, the hop is a redirect, where the redirect lands is what your display url should be.

 

Oh..right. Now it makes sense.

 

Google doesn't help much with there faq and what not. They don't make it clear on what they mean by redirecting. Now you know, and enjoy competing with the website owners on adwords, lol.

 

Yes, I'm enlightened but no thanks to adwords.

It's a BIG headache trying to understand the system. Just went through tons of words on the help pages and not understanding a single bit. Nice content layout but ain't precise.

Gave up - The End