Below are a list of ways that you ca increase the amount of traffic you can receive to your website. Always add new or unused keywords. Search your website for unadvertised items. For example: if you sell printers then you may have forgotten the keywords computer paper, computer ink, ink jet, etc. Include more specific keywords. For example: ink jet printers, laser jet printers, bubble printers, Circuit City printers, Best Buy printers, etc. Google recommends that you should separate all your high-traffic keywords from the poor performing keywords and put your best performing ones into a separate campaign. This way you can set a high daily budget for the best performing keywords without losing money on the poor performing keywords. I would not do this unless the high performing keywords are less than one week old. Increase your daily budgets. Like I said earlier, you never want to reach your daily budget, so double whatever Google says it should be set at. This way you will always receive 100% of search traffic. Increase your Max CPC for you higher performing keywords. Increase your quality score through optimization; I mentioned how to do this earlier. Broaden your Geo targeting settings. You can do this by selecting more countries to advertise in. You can also do this by creating another webpage in a different language and advertise in countries which speak that language. Google has a video which tells you how to optimize your AdWords account to receive more traffic. http://services.google.com/awp/en_us/breeze/378862/index.html This method helped me a lot
Got to make sure that traffic is worth what your paying for it though, i realise that not all traffic is sent for people looking to sell something, i know it can help create awareness, get forum members etc. Worth noting that if your adding new keywords, the landing page already in place may not be ideal so needs to be considered that theres extra work ahead too.
I've seen the video and to me it comes across as Google just wanting to get as much money out of you as possible. They advise advertising on the search network and content network from the same campaign, yet it's obvious that the Content Network is a different game to the Search Network and needs to be treated differently - i.e different Campaign, different Ads, different everything. Also, upping your max cpc for keywords that are performing well IMO is not always the correct thing to do. It might be performing well for the simple reason, you aren't paying the earth for each click and so it's making profit - this could well turn into a loss if you simply up your Max CPC as they advise.
I just started a new campaign 4 days back, there is no traffic at all.. i am increasing the CPC everyday based on keywords traffic estimator.. but i hope soon i will have some traffic coming in
I think AdWords is excellent as long as one's conversion rate is high. I've had clients [prior to them coming to me] that receive thousands of views a day through AdWords yet no turnover. This is a big problem. Good post! -AS