What's the best guys? IMO it's adwords cause i like the interface and the way i dont have to go through so much keyword evaluation. but what about you lot?
yahoo is less competitive typically so it is easier to achieve a higher return on investment but i run campaigns on all three and yahoo gets about one quarter of the traffic that google sees. IMHO i would say use both and if optimized and balanced correctly you will see a great return. hope it all works out for you!
I had a campaign for local car rental running oin both Google and Yahoo. After a month of running the campaign in Yahoo, I turned it off due to unsatisfactory results (ROI wise)
It depends on the particular case. In my opinion AdWords is more flexible. On the other hand Yahoo can be cheaper in many cases.
I'm trying out Yahoo because of Adwords untenable "quality score" bs. Seems like they don't like you unless you're actually selling a physical item on the landing page. So much for driving traffic to a content site.
AdWords beats Yahoo in conversions for our e-commerce clients. 14-18% of traffic is from Yahoo PPC and organic traffic compared to an average 65% Google PPC and organic traffic.
i believe, adsense is slightly better than yahoo. but yahoo is only targetting usa. and adsense worldwide. thats the difference
The one thing YSM has on Adwords is the ability to advertise on a state by state basis. This can provide a better CTR. Of course you cannot ignore google as that is where the majority of searches are done.