Has anyone tested identical ads across both networks? I just started with AdWords, and wonder what the cost effectiveness of adCenter is, compared to Adwords.
Yes, i try both of them before and i will say the cost is not significant different However, the adcenter doesnt send many traffic compare to adwords, the ratio is about 1:10
the difference is the reach. Adword is powered by Google, the only search engine that is used by every four out of five internet user. Thus you can imagine the reach of it. So just go for adword.
I found that when my adwords were farmed out to content sites I got lots of clicks that generated very few sales. However, the results are much better when I just run the ads on google.