adwords usage

Discussion in 'Google AdWords' started by farhanyun91, Dec 2, 2009.

  1. #1
    can anybody here explain to me what is adwords really for?
    it is for looking a 'hot' keyword, isn't it?but why everytime when i choose keyword from adwords, there is seems like nothing happens. it don't looked like drive my blog traffic. instead i used other SEO methods to get traffic such as submitting to blog directories, joining forum etc.
    so can anybody here teach me how to use the adwords effectively?
     
    farhanyun91, Dec 2, 2009 IP
  2. bodmov

    bodmov Peon

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    #2
    it is not easy to use adwords,

    what is adwords you pay and your ad will appear on the right when someone search
     
    bodmov, Dec 3, 2009 IP
  3. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #3
    You seem to be confused as to what Adwords is and does.

    Adwords is a PPC (pay-per-click) advertising service. You bid on keywords that people search for and your ads are displayed when those keywords are used in the search. If people click your ad, you get charged a certain amount that depends on many factors. You will not be charged however more than the bid you specify.
     
    Lucid Web Marketing, Dec 3, 2009 IP
  4. Carlx

    Carlx Active Member

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    #4
    so can anybody here teach me how to use the adwords effectively?

    That is a big ask, you have 2 choices open to you.

    #1 Read the forums, learn make lot's and lot's of mistakes and spend lots and lots of money.

    #2 Join a coaching program like PPC-Coach, utilize the coaching staff's experience, talk to moderators and fellow students, learn from their freely shared success and profit much quicker than if you tried to do it yourself. Not to mention the tools and everything they have to help you.

    It's your choice, but i know which one i chose ... and which one i am still doing and profiting from! Last month i was earning on average $126.38 Profit Per Day, and i plan to earn even more over the next few weeks leading up to Christmas!
     
    Carlx, Dec 3, 2009 IP
  5. Hosting India

    Hosting India Peon

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    #5
    You can also use the adwords for the keyword suggestions, it is good.
     
    Hosting India, Dec 3, 2009 IP
  6. satman46

    satman46 Peon

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    #6
    This is maybe a silly question..., but as a newb I am confused still about adwords. Are ya'll saying u pay for search words and when they click your add that is a result of that search you only pay for that click? So, your search words you bid for are putting your add in front on search results? Sorry, I am so new at this:D
     
    satman46, Dec 3, 2009 IP
  7. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #7
    Adwords is name of Google's PPC service. When you do a search in Google, indeed all major search engines, you see "sponsored results". Those are ads which surely you have seen. On Google, they are displayed on the right side of your screen (up to eight) and there can be up to three displayed just above the natural search results. And yes, if you click on those sponsored results, you incur a cost to that advertiser.
     
    Lucid Web Marketing, Dec 3, 2009 IP
  8. farhanyun91

    farhanyun91 Member

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    #8
    keyword that has many sponsored links is a profitable and high value keyword,is it?
     
    farhanyun91, Dec 3, 2009 IP
  9. farhanyun91

    farhanyun91 Member

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    #9
    in that case adwords keyword tool is not the place to find 'hot' keyword to write about, is it?it is just for advertiser,isn't it? they bid some keyword to advertise their product/bog ,am i right?then what is estimated avg CPC in adwords tool for? is it the price shown by estimated avg cpc for a certain keyword is the amount we are going to get for a click ?know what i meant?
     
    farhanyun91, Dec 3, 2009 IP
  10. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #10
    The Adwords keyword tool is a tool meant for advertisers, not to find "hot" keywords as you put it. As part of that tool is a CPC estimate of what the advertiser can expect to pay for the top positions on the search network (google.com and a few others), given average ad quality.

    If you are talking about being a publisher in the Adsense program, it won't tell you how much you will get from a click. Doesn't work that way.

    As I said, the tool is an estimate based on average conditions to be in top positions on the search network. The better advertisers will pay less. I know I can create high quality ads and can expect my costs to be lower. Example is one of my new client. Main keyword estimate is 69 cents. Actual spend since start of campaign two days ago is 30 cents. And I'm just getting started, the QS is not that great yet either.

    Things are different on what we advertisers call the content network, the Adsense network. Costs can be similar but not always. There is a perception by many that it's cheaper on the content network. Maybe so in some cases. Because of that, advertisers may tend to bid lower on this network. Still, good quality ads counts and rewarded with lower costs to the advertiser so I could pay only 25-30 cents those clicking my ads.

    Now Google doesn't give you that whole amount. Who knows what percentage they pay. But even 50% means at most 15 cents to you, a far cry from the estimate of 69 you see in the keyword tool and that's just for the advertiser bidding the most. If I click on the third ad, the advertiser may likely be bidding less and you will get less as well. The percentage is probably lower too than 50%. So in this case, you may get 5-10 cents.

    Also, ads on the Adsense network are not triggered by keywords but rather by the theme of the keywords used by the advertiser. Google tries to figure out your theme and display your ads on sites with that theme, but that doesn't always work as intended. You don't even need to use keywords. You can tell Adwords to show your ads only on sites you specify.

    All these factors will determine how much you get paid and nothing in the keyword tool will tell you other than which niches tend to cost advertisers the most. On the search network, not the Adsense network which could be less.
     
    Lucid Web Marketing, Dec 3, 2009 IP
  11. farhanyun91

    farhanyun91 Member

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    #11
    ohh i see. i got it now. then how can i get the high value for a click?i heard people keep on saying they got big amount for just one click rather than got a small amount for a click. in that case i don't have to check for keyword in adwords tool before i start to write a new article?i simply can write any topic without check any keyword, is it?
     
    farhanyun91, Dec 4, 2009 IP
  12. amir

    amir Peon

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    #12
    With Google AdWords, you can create and run ads for your business,and you'll only pay when people click your ads.

    AdWords ads are displayed along with search results when someone searches Google using one of your keywords. That way, you'll be advertising to an audience that's already interested in your business. You can also choose to display your ads on content sites in the growing Google Network. And, you can choose the exact content placements where you'd like your ad to appear, or you can let contextual targeting match your keywords to content.

    To know more follow this link http://https://www.google.com/accounts/ServiceLogin?service=adwords&cd=null&hl=en-US&ltmpl=adwords&passive=false&ifr=false&alwf=true&continue=https%3A%2F%2Fadwords.google.com%2Fselect%2Fgaiaauth%3Fapt%3DNone%26ugl%3Dtrue
     
    amir, Dec 4, 2009 IP
  13. farhanyun91

    farhanyun91 Member

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    #13
     
    farhanyun91, Dec 4, 2009 IP
  14. amir

    amir Peon

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    #14
    Though I havn't used it. With all wht I know abt Adwords is tht yes it is a tool to advertise your business to people, When they search on Google using one of your keywords, your ad may appear next to the search results. Now you're advertising to an audience that's already interested in you.
     
    amir, Dec 5, 2009 IP
  15. Hosting India

    Hosting India Peon

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    #15
    Yes, it is right

    Such type of advertisement is very useful :) this is called as targeted ads (keyword targeted ads).
     
    Hosting India, Dec 17, 2009 IP
  16. farhanyun91

    farhanyun91 Member

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    #16
    ohh thanks for your brief information
     
    farhanyun91, Dec 18, 2009 IP