Hi, In my effort to set up an ad campaign in 'Adwords' I have encountered the following problem ; The Display url is limited to 35 characters and the one given by my affiliate site is longer than that. Is there any way to increase the available size availability as shown at the Adword url box ? The url looks something like this ; www.gamehouse.com/products/detail.asp?pid=347698 Thank you very much for your assistance, L
The display URL is simply for show, so in your case the display URL could be: www.gamehouse.com or www.gamehouse.com/products <<< It is worth trying to include your most important keyword after the forward slash. The destination URL is then: www.gamehouse.com/products/detail.asp?pid=347698
You should only use your domain in the Display URL, do not use the whole URL of that page as a display url, it will look very bad. Use the following. GameHouse.com It looks much more readable.
The display URL should be 35 characters just like this URL www.gamehouse.com/products. The URL displayed on your ad as to identify your site to users. The point of the display URL is to give users a clear idea of what website they'll be taken when they click on the ad. The destination URL is then: www.gamehouse.com/products/detail.asp?pid=347698
good suggestions, but if you choose to put in the keyword (like www.gamehouse.com/products) make sure that the URL actually works because sometimes users will remember that url and type it in directly... (which you ultimately want to happen)
This is exactly how should be done for long targeted keywords and different sections of page. If you have campaing only for main page then link to main, but mainly this is the proper way.
got to agree with SDunroe and Googlepwner here (Scott5430 - what you said about users remembering that and typing it in directly is EXTREMELY rare, much more benefit to be had form the increased CTR of including your kw in the display URL)