Adwords - Universal app campaigns vs Mobile app installs? What is the difference?

Discussion in 'Google AdWords' started by ramki, Dec 27, 2015.

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    Adwords - Universal app campaigns vs Mobile app installs? What is the difference?
     
    ramki, Dec 27, 2015 IP
  2. LiamL

    LiamL Greenhorn

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    #2
    Universal app campaigns are a campaign type which display your Ad across Google network.

    I'm pretty sure Mobile app installs is just the goal of a campaign - so a Universal app campaign is to generate mobile app installs.
     
    LiamL, Dec 31, 2015 IP