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Adwords Trick if you Don't Know

Discussion in 'Google AdWords' started by sem-profiteer, Oct 28, 2015.

  1. #1
    I have found that if you remove the "www." from mobile ads, you get better conversions.

    On the flip side, using the "www." on other ads get more CTR for me.
    SEMrush
     
    sem-profiteer, Oct 28, 2015 IP
    johneva likes this.
    SEMrush
  2. lwseller

    lwseller Greenhorn

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    #2
    is there a reason for that? i really would like to know this!
     
    lwseller, Nov 8, 2015 IP
  3. qwikad.com

    qwikad.com Illustrious Member Affiliate Manager

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    #3
    I am assuming you mean removing or adding it to the displayed links, right? It doesn't matter if the actual URL has or doesn't have that (since it's hidden from the view).
     
    qwikad.com, Nov 10, 2015 IP
  4. sem-profiteer

    sem-profiteer Active Member

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    #4
    The note is the display URL. Not the landing page URL.

    so, rather then www.domain.com/sale
    use the mobile ad to display domain.com/sale

    Maybe it's due to it's a shorter display, but I have seen better click thur with removing the www on mobile ads across the board.
     
    sem-profiteer, Dec 15, 2015 IP
  5. LiamL

    LiamL Peon

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    #5
    I have found removing the www. helps on both desktop and mobile ads.

    Also playing with display URLs is a really good way to increase quality score so test these also.

    Finally. On mobile ads test using m.site.com as a display URL ( even test using "buy on your mobile" on the ad copy ) - the mobile site tells users that the site is optimised for their experience and the mobile ad copy is relevant.
     
    LiamL, Dec 23, 2015 IP
  6. mrvm1

    mrvm1 Peon

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    #6
    Thanks for the great tip, i will try it
    Cheers
    Mac
    theaffiliatepod.co.uk
     
    mrvm1, Jan 2, 2016 IP
  7. arunkk

    arunkk Active Member

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    #7
    I don't know about that, thank you for the sharing this tips with us. I will try and get experience about that.
     
    arunkk, Jan 5, 2016 IP
  8. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #8
    For the last 2 or 3 years (maybe more, I can't remember), Google automatically adds the www part of your display URL if you don't have it. They also convert it to lower case. So leaving it out should have no effect at all.

    Before the change in this policy however, it was a somewhat well-known fact that leaving the www portion out of the display URL resulted in higher click rates. Why? Beats me. Don't know and can't recall the effect on conversion rates. But since I discovered that, I still do not include www in my display URLs and capitalize the words in the URL as a matter of course and habit. Capitalized URLs also produced better results. I think the reason Google changes it is so that ads look more like the natural results.

    For display ads, the reverse was generally true: having www in the display URL had higher click rates. Again, why that would be I have no idea. Doesn't seem to make sense.

    So my data suggests just the reverse that you see. Would need to look more into it. Are you using the exact same ads, just one with and one without www?

    I also know that on display ads, whichever way you write the URL will be respected. Seems Google just passes along the ad without any changes. Maybe it's the same for mobile ads.
     
    Lucid Web Marketing, Feb 19, 2016 IP
  9. sem-profiteer

    sem-profiteer Active Member

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    #9
    I"ve consistently seen adding the www. in display url converts better.

    Also, with recent testing, I see about 70% better results using m. on mobile ads. adding the www. in mobile was never better CTR.
     
    sem-profiteer, Feb 19, 2016 IP
  10. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #10
    Interesting. Something about the m. that triggers a response whereas a www. doesn't.

    Are you testing this with the same ads, just different display URLs? You need to do this and not assume that an ad did better just because of the display URL.
     
    Lucid Web Marketing, Feb 20, 2016 IP
  11. sem-profiteer

    sem-profiteer Active Member

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    #11
    Yes, that is with a/b/c testing of the same ad with different display URLs at the same time.
     
    sem-profiteer, Feb 20, 2016 IP
  12. johneva

    johneva Well-Known Member

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    #12
    Interesting and well worth a test, thanks.
     
    johneva, Feb 25, 2016 IP