For the last couple of months my adwords traffic has been extremely slow and effectively sales are now way down. Since I use simple landing pages and also send some direct to merchant sites, I am figuring this has something to do with Googles new Quality Score. I do almost all my marketing with adwords so this is very troubling. Anyone else experiencing this? CJ
Yes I think you're onto something there. I've been using adwords for three months now, and December was the worst. January has been even slower and the costs remain high. I am considering packing adwords in unless I can really work out how to bring things back into +ve territory.
There is nothing wrong with AdWords System. I am getting nice traffic these days. try to prospect different keywords everyday, this is the secret of get more traffic without paying more. KeyWord tool is your friend. Also what is your CTR? 5%? no? so work to get a better CTR to increase your traffic.
Ive been doing this for 3 years and last month was the first month I have not made a profit and this month has started even worse. Something has changed. Im not even getting the searches anymore, nevermind the CTR. CJ
Are all your keywords still active? Do you see a lot of new competition in your field? If you're not even seeing the impressions anymore it leads me to believe there's an issue with your ads (low CTR) that's causing them not to show on the swarch network, or, your competition has driving up the CPC to a point where you're not on page one of the results any longer.