I ran a car loan ad with good car loan keywords and bid 1.00 cpc Google gave me an 8 out of 10 score but said i had to bid 4.00 to show on the frist page. Here is what i figure out why then did i get 100 clicks and my cj account showed the clicks on the loan lead, but didnt get any converts, people would say it was second page traffic , but would people looking for loans go to the second page? also my godaddy stats show only a few keyphrase searches , strange.
After Google change the minimum bid to First page bid , that means they estimate the average click in first page is over $1, if you bid $1 or less, you will not appear in first page but you still in second, third, etc.