I have a client whos competition is using their company name in their adwords campaign. The company name is also a trademark. I am assuming that this is a breach of Google Terms and Conditions. How is it best to politely suggest that they stop using the trademark and how is it best to contact Google in the UK if they continue? Anyone been through this procedure? Any advice appreciated.
Yes, i've been through it - you need to contact your local google office- they will send a form, that you need to fill out - after that, trademark owner will be contacted and chooses whether or not your customer can use the trademark. Local Court can speed up things! ;-)
Here is the link to use if you want to stop trademark bidding. adwords.google.com/support/bin/answer.py?answer=50006&query=trademark&topic=&type=f&onClick=