ADwords tool Match type ! which one to use in keywords research ?

Discussion in 'Keywords' started by Mido, Oct 23, 2008.

  1. #1
    i used to just drop the keywords in get the results but i noticed lately that there are more options (Broad Match - Phrase Match - Exact Match Negative Keyword)

    which one im suppose to use for keyword research purpose not for using adwords as an advertiser !
     
    Mido, Oct 23, 2008 IP
  2. FHM

    FHM Peon

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    #2
    You should use phrase match or exact match

    If you try to research the phrase used cars,
    Broad match will return all searches that included the two words used and cars in any possible way in the search term.
    Phrase match will return all searches that included the two words used and cars in that order, i.e "used cars".
    Exact match will return only searches for "used cars". Not "used cars Los Angeles", but only "used cars".
     
    FHM, Oct 23, 2008 IP