So I have a brick and mortar business. It took me 4 years to build my company and I have generated a lot of clients and make a very healthy income. However generating money online has always been something I've wanted to do to build a passive income. For the past 2 months I've been writing an ebook on how to start a successful consultancy in my field, and the market isnt to saturated either. The CPC for rank 1-3 is about (.30-.75) with a very good volume a month (about 150k). I was thinking about selling my ebook for 39.95 (it is 40 pages long and is packed with information and experience I have accumulated over the years of starting my business). I have developed a nice landing page that I should convert well. But I havent actually launched my campaign yet. Are niche ebooks a good sell on adWords and Yahoo? Would 39.95 be too much for an ebook tailoring to a niche? What results should I expect.
just search google for "ebook business" then you will get lots of material for your launch. ebooks are now common product on net as lots of people sell ebooks from clickbank. If an ebook is about entertainment/ cooking then people will not pay much price but if it is about making/saving money then they will pay anything. Generally ebooks sells in range of $10-$99.
I decided I am going to beef up the ebook a bit more after getting some feedback from several friends that own their own businesses. I'm going to be adding about 20 more pages full of additional beneficial information on generating new clients, prospecting tips etc that all relate to the computer biz. In addition to the ebook I am going to offer free personal advice and reviews for people who buy the book as an added bonus. I've decided that I want to price this at around $59.95 I think with the amount of information the book contains, in addition to the service that I'm going to offer along with the book it would be worth it. However this is what Im worried about. A lot of the keywords I want to target on my PPC campaign are an average CPC of .30-.90c for top positions. Assuming my kick ass landing page only generates a 1% conversion (is this low??) That means I would be operating at a $30 loss per conversion. Now would my CPC go down after running the campaign for a couple days? If i can get the CPC to .59c I would be breaking even every time. I would of course want to get below that. My other thought would be to raise the price of the offer, but that may also lower the conversion rate. Any thoughts on how to go about this?
1% conversion is a bit low(in this situation)however I don't know conversations in that niche... but you can test different landing pages to see which one will convert the best for you,make a few different landing pages and test them all with 500-1000 clicks from adwords,then only use the best one.It isn't the same if you get a 1% or 1.5% conversations ratio,that is a $30 difference. So when you are starting a campaign,improving your landing page conversations ratio is a must.It isn't hard to make a few different landing pages. You can easily get a 0.10%-0.30% better conversations ratio and this improvement can judge your campaign profitability.Improving your landing page conversations ratio is a very important thing that you should do. You will not get cheaper clicks after a few days if you don't improve anything.You need to get a better QS and CTR. You will get a proper QS based on your Landing page relevancy,Landing page load time,keyword relevancy,CTR and other relevancy factors. So basically with improving your Quality score and CTR you can get really cheap clicks. I have a campaign that cost me $0.30 per click two months ago but now with a "great" QS and a good CTR I get that same clicks for $0.07 a click.And it is making a huge difference because now for every 100 clicks and $7 invested I get a $33 profit,but before for every 100 clicks and $30 invested i got only a $10 profit. For improving your CTR you must write 5-10 different adcopies and test them all to see which one will get the best CTR,you can judge after 500 impressions.Then only use the best one for your campaign. As you see for fine-tuning your campaign and making the highest possible ROI you just need a lot of testing and improving.It is all about trial and eror. Hope it helps at least a bit.