i wanna use adwords to promote my new directory, i dont know if google adwords team will approvel my site,as matt has said they dont link paid link. anyone tried it? and how about ROI. THANKS
I can say exactly where, but I have seen Google ads for directories. Seems like I have seen them at the top of this page before, but I know that I have seen them.
I am also interested to know. As OP wanted --how is the ROI? I think one click costs around 40/60 C. How is the submission/revenue generated? Thanks in advance for your answer. Regards
The ROI IS 100% dependent on how you set up your campaigns, when the campaigns are running smoothly with the right keywords and receptive landing pages then the program will lift off positively The hard work and time is in adjusting your campaign to make sure the receivable conversions are greater than the keyword spend It pays off well but takes many many hours to set-up and fine tune
i'm sure u r speaking from experience, but how can u get a ROI of 100%? Furthermore, there has been many more who have tried it and vowed never to use it again. So what's the difference? Why is there such a disparity in results? Personally, had intended to use it in due time, but after performing due diligence, felt that my money can be better invested in other marketing methods.....
I wouldnt use it. When I consider the traffic of my directory (90% targeted), and the number of submissions, I highly doubt it would give you good ROI.
Another angle! how do you get those targetted traffic? Are they from forums/sitewide on other directories or SEO firms? And how many submissions per day?
with adwords I have found that the best converting keywords are very expensive, $2-$5 per click....it is hard to make money that way. I have tried it both ways without success (low cost keywords and high cost), I guess it depends on some luck too. But for example I think to place in the top 10 for the keywords 'paid directory' it will cost you around $6 per click (haven't used adwords in about 8 months so this is a guesstimation), if a regular link cost $12 and a featured costs $24 you have to get a very high conversion rate to just break even. On the other hand you could probably get lots of visitors at .35 a click for the term 'free links' but you will have lots of trouble converting those into paid.
How are you measuring the ROI? As a comparison of how many submissions you are getting in relation to the amount of money you are spending for the clicks? If so, you are discounting the value of brand recognition. Many times, the return on your investment can not solely be a quantifiable measurement of the dollars received from a purchase of your product or service. While it is difficult to calculate the value you may receive from brand recognition running a PPC campaign, it should not be ignored.
that is an excellent point. although, i wld think that unless u ran your campaign months on end, the amount of brand recognition you are gonna get will be almost negligible. But its a good point nonetheless....
Do what you want but i wont use it myself... Last time i did i had a bunch of clicks and no submitters and when they are taxing myself 50 cents too $2.00 per click it gets expensive. 1 month of clicks cost me $180.00 and ROI was $30.00 so you figure out the Math. The only ones that made out were Google and the competitor that was clicking the ads to cost me $$ thx malcolm
I think to avoid false clicks I disable the option 'Google network search' so you get less false clicks. But I still I am losing money on it. But I am sure I will find the right formula.
Well "IF" and when ya do........ let me know as i would like to take advantage of them rather them always taking advantage of me. thx malcolm
Just a small point of clarification. Google is not against paying for links. So Adwords should not have any problem with you advertising your directory. Google is against paying for links to manipulate SERP / PR. And the Matt Cutt's post was about developing /refining filters to pick up on this type of activity.
Never said ROI of 100% what we said was The ROI IS 100% dependent on how you set up your campaigns That means that you set up a campaign to spend x and if the receivables are less then its not set-up correctly If the receivables are not greater than the spend then it is not working, plain simple
if your directory is not related with viagra or the other drugs, you can be sure thay will accept your directory for promoting