AdWords Tips for PPC Managers

Discussion in 'Google AdWords' started by seowala2010, Jul 31, 2015.

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  1. #1
    1. Leverage the Search Query Report
    2. Utilize Site Links and Ad Extensions
    3. Test, Test, Test … and Test Some More
    4. Track
    5. Use the Dimensions Report
    6. Analyze Impression Shares
    7. Account for Negative Keywords
    8. Master Match Types
    9. Combine PPC With Organic Search Marketing
    10. Optimize Your Landing Page
     
    Last edited by a moderator: Aug 4, 2015
    seowala2010, Jul 31, 2015 IP
  2. webguy84

    webguy84 Well-Known Member

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    #2
    I would also add.... leverage all appropriate targeting methods such as remarketing and RLSA.... many still focus only on search and contextual targeting
     
    webguy84, Aug 27, 2015 IP
    JohnScott likes this.
  3. Zoti Media Group

    Zoti Media Group Notable Member

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    #3
    11. Get bot clicks and pay $5 per click :)
     
    Zoti Media Group, Aug 27, 2015 IP