Adwords targeting in China?

I am trying to promote some services to chinese clients and i am shocked to find that Google ads has only reach of about 2.2 million users. I believe china has over 2 billion population which is about 10% reach through adwords.

Why is Google not used much in china? It seems they have a worse presence.

 

Because China has it's own search engine called Baidu and most people use it. In China, people don't Google, they Baidu. They have something like 75% of the search market. So if you want to reach Chinese people, use Baidu.

There's also the fact that most don't speak English. Although according to my source, about 200 million now speak it. But still, they are more likely to search on Baidu in Chinese. That's what the 2.2 million number is reflecting, those using Google in English.

BTW, China has a population of "only" 1.3 billion, not over 2 billion.

 

I looked at baidu CPC it seems they dont have online platform in english to signup. I find it very difficult to promote in china.

 

google already withdraw out from China due to country policy. Basically local ppl unable to use google products as it was blocked. I believe the traffic you receive are those who are using VPN. to promote in China, better look for baidu.

 

GOogle has already left china and it's way back and They will not enter the Country due to a bad policy of China which ruins the people's freedom of choice and free selection. Baidu might be good but not as Good as Google. You have to go through the Baidu advertisement segment.

 

That`s because of two reasons:

1. China has it`s own search engine which they can control as they please
2. Google withdrew from China because of the country`s policy

 

Hi, greetings from China. Google, youtube, and twitter are all blocked by the f*cking China government If you want to advertise in baidu, you can send a email to for help.