I have a site that gets about 20-30K unique visitors now. About 15% of that is from search engines. I'm looking to increase that number through AdWords. I started an initial campaign a couple months ago, but I don't think I went about it very well. I ran through my budget very quickly on multiple key words. Should I focus on just one or two keywords within my niche? Should I target my ads on specific websites, or should I try to just get them in highlighted search results? <-- Is that even possible? I notice when I search specific key words, two of my competitors are ALWAYS listed, with my little bit of experience with AW, my budget would've had to been hundreds of dollars a day... lol How are they doing it? Any help is appreciated!
Dont feel bad, it takes the average person about 6 months to get good at it. Easily to do if you bid on broad keywords or if your in a competitive niche No, you should have a portfolio of keywords of about 100 - 1,000 keywords at minimum. That is content network and should not be used as a first venture, since content is indirect marketing and the response and turnaround is not as quick as the search network. Usually you expand into content, not start in content. It is possible but highlighted spots are premium and your budget needs to support paying that much Your competitors budgets are probably in the hundreds or even in the thousands per day. Advertisers on Google don't mess around and there are plenty of people and businesses willing to drop a years worth of salary in a day of marketing on adwords. If you do not have time to dedicate to adwords account management and the learning process, your best bet is to get an adwords account manager.