Adwords stats question?

Discussion in 'Google AdWords' started by wguttrid, Feb 23, 2008.

  1. #1
    Hi everyone have a question related to the impressions and click stats that you find for your adwords campaign.

    Impression stats I have for one campaign are as follows:

    Summary
    Google + Search Network = 305
    Content Network = 646
    Total = 951

    Keywords
    Search Total = 117
    All Sources Total = 763

    Ad Variation
    Total Text ads on network = 646
    Total Text ad on search = 305

    Click stats for my campaing:

    Summary
    Google + Search Network = 5
    Content Network = 0
    Total = 951

    Keywords
    Search Total = 4
    All Sources Total = 4

    Ad Variation
    Total Text ads on network = 0
    Total Text ad on search = 5

    Maybe this will be a dumb question but why is the "keyword" values different then the summary and ad variation? Should it not reflect the same totals?
     
    wguttrid, Feb 23, 2008 IP