So I was doing some adwords split testing I checked last weeks data (I update my split tests once a week), and in one of my campaigns I had copied the ad, but not made any changes. OOPs, must have went for a beer before i decided to finish Basically two ads the exact same. One ad had a 18.94% CTR, the other 6.64% CTR .... about 500 impressions for each. anyone have any ideas what I am supposed to do with this information... Is 500 impressions not enough, to even out the ads? How many is enough
Generally speaking I need to see 5,000 impressions before making a call. Of course that's not true for all cases...some things don't get 5,000 impressions in a year.