Adwords Settings

What adwords settings do you use ? Do you use automatic bidding ? Do you user the content network or only google search ?

Thoughts...

 

You can't learn anything from such general questions - I'm managing a few accounts for myself and other companies and I don't have the same settings for any 2 of them - different geographic settings, some day-part, some don't, some use content, some don't - you need to tailor your adwords to your intended audience - one size fits nobody.

 

Fair enough, google adsense is so much work

 

Separate search and content, have 1 campaign designated to search and 1 to content.

I set my own bids (not automated)

 

I set the bids myself never automatic.

As for search and content, it all depends on the product but I prefer different ads for search and content and sometimes a different landing page also.

 

How do you determine how much you pay for the bids ?

 

Magda is right. No two campaigns are alike. I also don't use the automatic bidding feature.

As for bidding, you know the profit before advertising of your product, you should know your conversion rate if you already have a site selling the product. How much of that profit do you want to keep? The rest can be put towards advertising. Do the calculation, that's the maximum you want to pay. Bid that amount and see what happens.

For the daily budget, find out how many impressions you'll get (Google's keyword tool can help, else run a campaign for a few days). Multiply by your CTR to give you the number of clicks and multiply by your bid. That'll be your budget, although I'd add another 20-25% for overages. If that's too steep for you, reduce to what you are willing to spend every day but you won't maximize your impressions and clicks by doing so.

 

first turnoff content network, turnoff cell phone n pda only computer and choose country..what all i do..

 

Yeah, that's pretty much what I do right now.

 

I would not ever use the default settings as they are more to help Google than your concerns.
Like these few.
1. Auto content bid. Which should always be set by yourself.
2. Deliberate display of ads. Which should be as accelerated.

 

Thanks, I will give it a try. Also for position preference do you have set as on or off ?

 

Position preference can be turned on when needed. You need lots of data before making a sound judgment about what position range you want to target. This can take months or years. And even then, things can change over time.

 

You TEST. Always. Don't do auto bidding at first, get an idea of what your position will be, start out low, and work your way up. The optimal position is not #1 anyway, you want to be on position 3-5. Best ROI in that case.

As for content vs search. It depends. The content network does not convert as well as the search network, however, you can reach a broader audience, and for a cheaper price. The content network is like the milky way, and the search network is like Earth in comparison just to give you an idea of magnitude. So if your product is too niche where you can't get traffic from the search, content network will be useful. On the search network, you can track your traffic and keywords, which can be valuable. Try both, do testing on both. Make sure you have a separate campaign for the search network, and another campaign for the content network.

 

I agree with all you say Chopin except about best position. Sometimes it's the first, sometimes 3-5 and I've seen 9-12. But that why, as you say, you must test. Always.

The content network can convert as well as the search but is usually lower in my experience. The reason is that they are not looking for you. You found them. It's like a door to door salesman. Most won't buy the vacuum or encyclopedia if he comes to your door, unless you need one at the time. But if you go see the salesman because you need a vacuum or encyclopedia, there's a greater chance you'll be buying, if not from him, from somebody else.

 

Trial and error method works best for adwords , try manual bidding , AdWords requires time

 

How should I determine my max bid per click ? Right now I am spending $5-$10 day with a max of $0.50 / click. Also I of course sell game servers so do you suggest making a different ad(group) for each game with the targeted keywords. So one ad group for the game tf2 and then the keywords related to tf2 with a different ad. Also do you target exact phrase using the [ ] ?

Thoughts ?

 

Yes Derek, target each game you have in its own group with own keywords and own ads. Your click rate will be higher which will improve your QS which will improve your position and may reduce your costs. Your conversion rate should improve too.

As for your bid, how much are you willing to spend? What position do you want? What is the going rate for that keyword at that position? What is your conversion rate and can you make a profit by bidding 50 cents?

This in turn will determine your daily budget, knowing your click rate and number of impressions for your keywords, that is if you want to maximize your clicks. If you calculate this at $5, then $10 per day will be enough for most days. But if you calculate it at $20, a $10 per day budget will get you only half the clicks you want to target.

 

Thanks so much. I would want to be on page 1 but I find with the keywords I target not alot of other bidders. I am not sure how to determine the going rate or were I can see that. I would be looking for at least 1 sale per $5 to $10 that do able ?

Will google adwords always bid the max ??? Also what is a good quality score ? most of my keywords seem to be 5 or 7 / 10.

Thanks again!

 

adwords.... not always bid the max i think.

 

hmmmmm ok.