Hi everyone! I have been using adwords for a while now and have learned some things. I wonder what are strategies that all of you pros use that work for you. Or maybe you just figured something out that you can share. Here are a couple of mine: Keyword pulling: I started with a bunch of keywords that I was interested in and each day would look to see which ones were grabbing impressions and clicks. I then pull out the ones that are working and make an ad that is targeted to those words or phrase. If possible having the exact words in the ad as my keyword phrase. Targeting your audience: Pay attention to what audience you want. Want people from the US? Then dont target the whole world. Dont care? You can get a lot of clicks cheap if you dont target the higher priced countries such as the US, Canada and some European countries.
If You want not to pay a lot of $ for nothing. Make ads for regions, countries, terytories - where You have customers. If You sell in Japan but have click form Czech Republic - probably You will only pay google and have no income. To have a good startegy, all depends what are You selling and waht competitors You have. Built campaigns, and create in each campaigne only groups of ads corellated. For example if You sell computers, one campaigne is for notebooks and groups for each mark eg. asus, dell etc. More other kind of computers other campaigns.
I'm sorry guys, but these are kinda stupid advices. Every kid who started with google should know this. These are basics, not secrets
Ok maybe 'secrets' was a bit overboard, but keep in mind that one person's basics may be a revalation to someone else. That's kinda my point. There are some things that people may know they are supposed to be doing and maybe this thread will remind them to give it a second look. Yes adwords is pretty much useless if you dont monitor and track it.
i have to agree with most, the pointers are more common sence than secrets. as for adwords secrets, there is none! they maybe unheard of from you, but certainly no secrets anywhere ! theres many so called black hat ways to bend the Google adwords rules! which you might not know or have heard about, but defiantly not secret !
It is usually said in marketing that testing is the best answer to every marketing question. I would say continuous testing is the main thing you should be doing with your adwords account. If you want to identify a profitable campaign.
Test Test Test is the way forward, never set your ads to display the best performing ads more often, you should rotate the full set, find out whats getting the best CTR over 100 clicks, then start re writing your ads based on the better performing adds until you find your "GOLD" add ! NO: Optimize: Display better performing ads more often YES: Rotate: Show ads more evenly Remember dont just test your ads, your landing page to, you might be getting the CTR but not the Convesions
Good post Bunq, Exactly as the man (/woman) says: Test, Test, Test! If you're really wanting to improve your conversion levels the best free tool out there is Google Website Optimiser - I recommend everyone uses it...
Sorry about the thread title. I guess I have been getting a lot of grief about the word "secrets." May be tips would have been better. Anyway thanks for the advice. Now to put it to use...