Hi guys, Here is a little tip that will dramatically increase your CTR. - Run all of your generic keywords phrases that you think will convert. - Track all of your conversions. - Make a list of all of your top performing keywords. - buy a domain name that includes your converting keywords in it. (one domain name per converting keyword) - Add these domain name as an alias to your hosting account. - Replace the old display & destination URL with the new, keyword optimized domain. Not one will this increase your CTR, but it will also help your quality score increase. This is a great tip that I use all the time. Good luck
I'd like to add: Use more than 1 landing page. Very simple but hardly anyone does it. Match your keyword themes with a new landing page, this will improve Quality score and conversion rates.
I would also add, when to give up. Adwords can be a money making machine but there has to be a time when you call it a day. I've stopped google for now as its too competitive. Still got some ads on MSN but google was just too expensive.