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Adwords says open source mySQL is a trademark violation

Discussion in 'Google AdWords' started by tobycoke, Mar 16, 2009.

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  1. #1
    Adwords suspended my ad campaign - says that open source mySQL is a trademark violation:
    SEMrush
     

    Attached Files:

    tobycoke, Mar 16, 2009 IP
    SEMrush
  2. Colbyt

    Colbyt Notable Member

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    #2
    so use "sql database" as a long tail keyword.

    it is a TM (mysql)
     
    Colbyt, Mar 16, 2009 IP
  3. tvmatt

    tvmatt Peon

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    #3
    It's surprising that mySQL would activate trademark protection for the term "mysql" because so many service providers offer mySQL, but that's their right. I'd just use "SQL" in your ad, rather than "MySql".
     
    tvmatt, Mar 16, 2009 IP
  4. enginez

    enginez Peon

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    #4
    Just happened to us as well, presumably the owner of the mysql brand is behind it - very strange
     
    enginez, Mar 17, 2009 IP
  5. dylan_jones

    dylan_jones Peon

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    #5
    Very easy to get round this, post at seroundtable about just dropping the MY from the ad and its still pretty recognizable
     
    dylan_jones, Mar 17, 2009 IP
  6. JHardy_WV

    JHardy_WV Peon

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    #6
    I second dylan jones - you can still bid on the 'mySQL' phrase, just that you can't use it in the ad - cutting off the my shouldn't affect CTR too badly (especially as I would think most people who type in MySQL do know a little bit and will know to click on SQL anyway)
     
    JHardy_WV, Mar 17, 2009 IP
  7. jgohil

    jgohil Peon

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    #7
    The Google Trademark ban only applies to the headline and description of the ad. You can use MySQL on the display url through. Try it and it will work
     
    jgohil, Oct 2, 2009 IP
  8. Lucid Web Marketing

    Lucid Web Marketing Well-Known Member

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    #8
    Trademarks are a bit of a pain in Adwords. Did you know that all sports leagues have trademarked teams' names? You can't have in your ad "LA Dodgers Tickets" for example. The trademark owner can exempt some sites so you might see such ads for large ticket selling sites.

    Two ways around it for the little people:

    1. Use the dynamic keyword insertion feature.
    2. Put the trademark term as part of your display URL such as mywebsite.com/MySQL or MySQL.mywebsite.com
     
    Lucid Web Marketing, Oct 2, 2009 IP