Adwords - Saturated?

Discussion in 'Google AdWords' started by Fender963, Feb 25, 2006.

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  1. #1
    I'm fairly new to Adwords and I have to say it is extremely disheartening to someone who is just entering and learning the ways of adwords. I have found that Adwords is unbelievably saturated. I've done as much reading as I can without my brain hurting from looking at my monitor for too long and done as much keyword research as I know how to yet I find it near impossible to find good keywords. Yes I can find keywords that are extremely targetted with low competition but they get maybe 5 views a day.

    I thought maybe people could help 'UN-dishearten me' and either give advice on how you go about it, or some success stories to keep me motivated.

    Kyle
     
    Fender963, Feb 25, 2006 IP
  2. idolw

    idolw Peon

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    #2
    the key is to find lots of these and make sure they convert.
    you can also choose the more expensive way and pay more for clicks with lots of competition. make sure you control conversions though
     
    idolw, Feb 26, 2006 IP
  3. duncan pollock

    duncan pollock Peon

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    #3
    There's certainly a learning curve with AdWords, but you can do worse than tap into all the advice that one of the recognized gurus makes available.
    You can find the details -- including the offer of a free quick guide -- at http://www.perrymarshall.com/google/

    Duncan :D

    PS. No I'm not one of Perry's affiliates (or anyone's for that matter). However, I KNOW that my own successful use of AdWords flows from all that I've learned from him.
     
    duncan pollock, Feb 26, 2006 IP
  4. tbarr60

    tbarr60 Notable Member

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    #4
    Are you limiting yourself to well known and very competitive segments like mortgages, dating, or web hosting? Dig into more specialized niches where companies (best) or consumers spend money.
     
    tbarr60, Feb 27, 2006 IP
  5. Gerardas Norkus

    Gerardas Norkus Guest

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    #5
    Kyle,

    if you are using only free keyword research tools, like Overture, you should try using for example, WordTracker. It'll cost about $8 for one day, but you can come up with some great keywords. Of course, you should track them and make sure they convert.

    Another option, is to bid higher for competitive keywords and try to achieve high CTRs with your ad copy. Make sure to use negative keywords. If you can achieve high CTRs with your keywords, you can then reduce your keyword bids. Only make sure that CTRs don't drop too much. Try to keep at least 1.0% CTRs.

    Gerardas
     
    Gerardas Norkus, Feb 28, 2006 IP
  6. i6six

    i6six Well-Known Member

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    #6
    nice post Gerardas....
     
    i6six, Mar 21, 2006 IP
  7. dburdon

    dburdon Peon

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    #7
    The success of Adwords has created the competition. If you think you've gone as far as you can with Adwords spend time on your organic activity. There's always Yahoo search marketing as well.
     
    dburdon, Mar 22, 2006 IP
  8. rado_guy

    rado_guy Peon

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    #8
    go to www.findgoodkeywords.com and download its free keyword software for ur site, and try and creat as many as keywords u can,when i say many i mean a lot in the thousands
     
    rado_guy, Mar 25, 2006 IP