hi guys i have website with a wide content, no niche... for example i have a website with 200 pages and i want to create PPC campaign for "local movers", but i have only a few pages related to movers or relocation subject. When i set up adwords group it says min $.05 cents, but my quality is no good so i have to put minimum $.10 or my keyword is not active... my adword ads has kw "local movers" in my tag line, url, ad description . I have those words in my landing page in title and H1 tag, and H2, tags and some more in text. why it says law quality? does google check only index.htm to check for quality? or landing page? or landing page and its relationship with other pages? because my home page only has only one link to the landing page which is part of my website? I'd appreciate any help. thanks
SIR, the Quality Score for a keyword is made up of several different factors and the CTR of your keywords is one of those so look at that as well as the other elements you've mentioned. Try experimenting with different ad variations and possibly different ad groups using other keyword matches. Jon