Has anyone been successful with asking for an adwords rep? Right now I'm spending about 200k/month on different adwords campaigns for 4 different clients. Is it even worth asking for? How long did it take them to approve you?
don't waste your time, adwords reps will not help you much with such a low spend. You need to be closer to $50k per month to get much attention. Even when you do get any attention its not much help
I think he said $200K/month, so avg $50k/account/month, which is like $2.4M/year. In my opinion, these are definitely not the smallest of budgets. If you want a rep, get an MCC and then call Google and ask for a dedicated rep. They may tell you different things, but if your adspend is consistently that high, they may try to get you a rep. If your 4 accounts are pretty much problem free, you really don't need a rep, unless you foresee a rapid flux of more PPC accounts. Robert is right that they may not be of too much help. But they tend to have a lot more knowlege than the crapshoot customer service agents and may speed up resolving certain issues.
Robert, I spend $200,000/month with adwords, which is quite a bit more then 50k. seostar, thanks for the reply. My problem is these clients want to increase the volume that there currently receiving and I simply can't do it. I'm out of idea's for different niche's to buy clicks on for them. What I'd give for a random niche and traffic at .01-.04 which is what I've done so far, and it converts well in the gaming industry. Whats your current spend with Google?
sorry, I read your questions too quick... I read hundreds of threads per day and sometime I just auto fill in the question due to the same question being asked all the time I understand you are spending enough to get a rep at this point, however what you are looking for will not be provided by a google rep. They are not good at campaign management. Getting a rep just gets your questions answered more quickly and help resolving billing issues and other account problems. They do not really help with campaign management, and even if you convince them to do some work they usually screw things up... I am a campaign manager myself... I handle several millions per month in google adwords... If your looking for expansion ideas, drop me a message or contact me on instant messenger, maybe I can help you out
At one time I also was spending huge amounts on Adwords. For threee years straight I spent in excess of $125k a month on my own campaigns. I had a few awesome reps willing to optimize and help grow my campaigns and business. Those were the days when it seemed like Google had their business plan together. Then all hell broke loose with new landing page quality etc. All quality reps were transferred to management and stopped responding to emails. Google threw inexperienced reps at me (us) that only knew how to cut and paste canned answers to our please for help.
That is what I'm afraid of. My problem is I can find another 5+ clients with the same budget willing to spend at the CPA I've been able to achieve in adwords, but the volume isn't there anymore. Its completely capped out with everything I've tried. I thought a rep would be able to help me a bit.
I'm so tired of training their reps. I've been through a couple over the years and everytime I get one up to a helpful position, they get promoted and I'm stuck with a new team. They're not the answer to your problem, you need to keep things simple. More keywords = more potential traffic. The only downside is you're going to have to spend some money in testing and your clients might not like seeing their roi drop temporarily.
Just to echo what others have said, a rep won't help optimize your account...at least not effectively. Reps can help with billing and general questions but don't expect secret sauce answers or ground breaking campaign ideas...you won't get them from a rep. If you have been running 200K worth of campaigns for 12+ months you have more experience than any rep Google will put you on the phone with, that's for sure.
If you've been running $100 per month for a month, you have more experience then an adwords rep...LOL
Thats funny that all of you mention this. I have a former client of mine that actually uses an adwords rep now. He only spends 45k/month advertising his game, but he has open geo's (which is nice as its easier to get alot of traffic cheap) That adwords rep now manages his account like I did, without a fee, and he's happy as can be. While I don't want that, I was just looking for some keyword idea's.
Surprisingly, the largest company in the online world, Google, has horrible customer service. I've had many issues calling them and just basically knowing more than the reps themselves. I will rant about this in a blog post...good topic.
It is a good topic. You know that Google receives more then 10,000 applications a day? It's not that they can't find the best, hire them, and then train them. It's the fact that they want to stay small, and keep there profits large. I don't blame them, but I think if your spending more then a single workers salary a month in there ad platform, wouldn't it be wise to set you up with someone to increase that spending? I've got to say that this is where Yahoo has picked up the pace, the problem that Yahoo has, is they can't convert for shit.
google is a huge company... have you ever been to there campuses? Its crazy!!! and amazing!!! I love it there, it reminds me of charlie and the chocolate factory...
Aye, actually I have, my favorite part is the restaurants they eat like kings. However, they don't have as many employee's as you'd think they would.
yes the restaurants are very cool... They have good cooks as well, and I love that its buffet style how many employees do you think they have?
Last time I actually looked into it... and come to think of it, it has been a while ago, 13,000 or so on the US side, which for some reason seems a little low to me. I watched a video about employment there, its actually the only company I'd work for above my current job of sitting at home all day working for myself What about you? Do you know the exact number? I'm sure its more, especially with G international opening more offices around the world.
I think its in the 20k ballpark... I guess for how large of a company they are, that is a small number of employees? I don't know what a big number would be for employees... that's a lot to me. How many does Microsoft employ?
Yahoo only has 15k, Microsoft has 79k as of 2007 Remember that Microsoft does alot of software development as well and its where there bread and butter is. However, for a company like Google with such a large profit margin. How hard would it be to train more account reps, and build better customer service? I realize that it won't be profitable for Google to have a dedicated account rep for people that don't spend X amount a month, but lets get real. If someone is spending, or WANTS to spend 10k+/monthly thats a single employee's salary. If that account rep could handle 20 clients that do the same amount of volume? Thats a serious ROI and customers are more likely to spend more, wouldn't you agree?