I am curious what others are experiencing with the remarketing program google launched earlier this year. I am hesitant in integrating it into the accounts I currently manage in fear of a decrease in conversions. I prefer to run highly targeted search only campaigns, and have had only marginal success in the content network in general. Is re-targeting a solution that tilts the balance in affiliate advertising? adwords remarketing - http://adwords.google.com/support/aw/bin/answer.py?hl=en&answer=173945
So far we have had a positive experience, especially when re-marketing to visitors who have gone fairly deep in the link structure of the site (an order page, detailed product page etc.) Then using lists we re-market to each segmented audience based on the interest they have shown. Pretty cool that small to mid size marketers have access to technology usually limited to big brands and agencies.