Hi Everyone, I run a test prep company and a banner design company and I was looking at using remarketing to promote my services. I always preferred SEO or Adwords to bring in fresh, new traffic but remarketing seems like a fantastic idea to me. Has anyone tried remarketing here? What has been the general ROI you have achieved through remarketing?
You can search in Google User Guide online to promote your Company. Google Adwords alway good for traffic.
First things first. Remarketng won't bring frsh traffic. You remarket to people who have already been in contact with yout site. I really like it personally. You could remarket very specifically. For example, if you have an action form for people to fill in, only advertise to those people who went on the form and didn't complete it. This way you can target really hot leads with ultra specific calls to action, or maybe they just need a small nudge (like a discount code of something) to complete your desired action. If you're in the right kind of business it works well.