Hello, Do you know if I can reach real estate agents (I mean "a lot") using adwords keywords targetting ?
The real estate market is really really competitive so be prepaired for a hard market and fight for positions in Adwords. Wish You success.
And knowing that 80% of buyers check online for houses, I bet they are all online...So why not, if the campaign is good...
An idea for this campaign would be to target "Real Estate Agent Software" MLRS listings, or w/e its called (Can't remember off the top of my head), that you know the average joe looking for a house isn't going to be searching for. This allows for a more targeted approach, and please, don't use the content network for this type of campaign, you'll kill us all when you get your bill