1. Are ranking bids not setable in Adwords Editor? 2. If I create a campaign with a few adgroups and alot of keywords targeting australia i.e., then copy the whole campaign and target canada i.e. with it, I assume i'm not overbidding myself? but the keyword bids are the same because the landing page is the same? Does this splitting make any sense, or should I just add canada to the australia campaign? 3. When does exact matching make sense and when broad? how can switching to exact improve the profits? 4. Which is better SpeedPPC or EfficientPPC?
1. Not sure what you mean here? Do you mean position preference - as in the ability to set positions you wish your ad to appear in and positions you wish your ad not to appear in? That feature can only be set in the web interface. 2. Again, not too sure what you mean by 'overbidding'? Splitting a Canadian campaign and an Australian campaign can be good for a few reasons...first - so you can see which market your ads perform best in; second - if the markets are quite different and competition is different, your ads might perform better in one market/convert better and therefore you may want to spend more in the market, but not in the other; third - you may want different ad text depending on the market, for instance you may want to put local currency in your ad, or have a different display url such as yourdomain.com/AU. 3. Can't help with this I'm afraid.
1. thanks. that's what I assumed. I hope they integrate it into a next version. 2. OK. Thanks for the hint with the currency. 3. Nevermind Another question: Does anybody know if there's any complementary product available which automatically sets the bid prices if they change and adjusts position settings based on user-given rules?
Exact Match is what you should be using if you know the exact set of keywords that you want to bid on. Phrase Match is useful if you want to include a lot of adjectives, but don't know exactly what they'll be (e.g. if you sell widgets, Phrase Match will cover "cheap widgets", "expensive widgets", "blue widgets" etc. This can then be used (with a Search Query Report) to tell you what to add as Exact Match, and what to add as Negative Match. Broad Match is best if you don't really know what people will search for. It's dangerous, as it includes Expanded Matching (Google attempts to guess at similar keywords - often they aren't relevant). Again, it can help you to create your keyword list more precisely.
I have used SEM in a box before, the programs algorithms works if you have thousands of exact matched keywords. Broad seems to confuse the system and your bids end up at 0.10 for keywords you should be bidding $1 to $2 to remain on the 1st page.