Hello, This is the response I got from google, as I was wondering how to have my ads show on the top of serps. Hope this explains it to you somewhat. But make sure you visit this page, which is also mentioned bellow: https://adwords.google.com/support/bin/static.py?page=tips.html&hl=en_US ------------------------------------------------------------------------- The position of your AdWords ad varies per keyword and is determined by your matched keyword's maximum cost-per-click (CPC) and Quality Score in relation to other advertisers' maximum CPCs and Quality Scores. For more information about these terms, please visit our Glossary at https://adwords.google.com/support/bin/topic.py?topic=29&hl=en_US. For the top positions above Google search results, however, we use a slightly different formula. First, only ads that exceed a certain Quality Score threshold may appear in these positions. This is why you may have seen search results pages with no ads above the free search results. Second, for ads that do surpass this Quality Score threshold, we use the actual CPC rather than the maximum CPC when determining the ad position for these spots. This ensures that Quality Score plays an even more important role in determining the ads that show in these positions. For tips on improving your Quality Score, please see https://adwords.google.com/support/bin/static.py?page=tips.html&hl=en_US. Ads in the top positions must also have been reviewed and approved by AdWords Specialists. Therefore, high-ranking ads may appear to the right of search results rather than above them until they are approved. To learn more about ad requirements and guidelines, visit https://adwords.google.com/support/bin/answer.py?answer=6129&hl=en_US. If you have additional questions, please visit our Help Center at https://adwords.google.com/support to find answers to many frequently asked questions. Or, try our Learning Center at http://www.google.com/adwords/learningcenter/ for self-paced lessons that cover the scope of AdWords.