Just trying to figure out the factors that may affect quality score 1) Age of the domain THe age of the website might be an important factor. A website operating for more than 3 or 4 years, might have a better QR than a new website., Age may tell the bot that the advertiser is serious in his business , rather than advertising a Junk MFA website 2) Age of the Account An advertiser with a new account may experience high CPC than an advertiser with an old account., for this., Google needs to identify the similar accounts., (competitor) For example, Monster is a competitor to Yahoo Hotjobs., and both are established., If monster opens an account first with Google adwords and then followed by Yahoo Hotjobs, Both will enjoy the benefits of Established Websites with Several years of online business, But Monster MAY enjoy a better cpc than Yahoo, since monsters adwords account started advertising first in adwords 3)CTR A better ctr means, You have a better ad useful to the visitor which made him to click., 4) Trust factor., Adwords bot, may find your page trustworthy when it visits your landing page, on the following basis., 1) Inbound links ( i strongly feel that the adwords bot may take into account who links to you), if you have liinks from established, reliable sites, 2) outbound links (Who you link) 3) Privacy policy 4) Proper TOS 5) Other verifiable links like: Iso certification, etc., These are just my assumptions, Add what you think might be a factor affecting the Quality Score
I dont think age of the domain will be cruicial for adwords, it is only important for SEO. Lets say for example Ebay launches a new portal and starts promoting it through adwords. In that case, this logic would fail. Since this domain has been registered by Ebay which is a serious player in Internet business, but it should not bear the brunt of having a new domain.
No, i think age of the website is important., everyone's experience differs, My personal experience and some inbound sources (involving, knowing about competitors cpc) makes me feel that age of the domain is important. For example, If craigslist and kijiji(Ebay owned) advertises in google adwords 1) Craigslist will have an advantage of having old website, authority site Kijiji will have the advantage of authority site, but comparitively newer compared to craigslist So, the result will be., Craigslit quality score may be higher than Kijiji 2)Now coming to adwords part, Kijiji is an old advertiser (not ebay), and craigslist is new., so kjiji will have a better QR than Craigslist.,
I'd always just assumed that optimizing for QS was just using the same SEO techniques from 10 years ago Namely keywords on the landing page seem to play a role, amongst other interesting factors.
Age of the domain - highly doubtful (my limited experiments show this has nothing to do with it and I can think of a thousand reasons why this wouldn't work) Age of the Account - I've started campaigns in brand new accounts and have been able to get the same CPC for keywords as more established accounts. CTR - the quality score page clearly states that CTR is part of the calculation. I'm not sure why you would only "assume" that it is. Trust factor - Let's just call it landing page quality. A quality landing page has certain elements that a shit landing page does not. Pretty easy to figure out what those are.
I can support GFC's observations as well. I've done an experiment recently where I've gotten a brand new domain, brand new site, new ads, no keyword history into the "blue" ad area, giving me great CTR and some fairly cheap clicks. Although there's a great deal of voodoo regarding the Quality Score system, it still seems CTR plays a strong role in the final rank and price of your ads. On that note - the only keywords that I get high minimum bids on (around 1/10,000 keywords) are the ones that have no showing on my site and only get to that point via low CTR. An examples of which is "widgetz". Instead of using landing pages, I try to build minisites which'll be somewhat informative to the visitor without looking too spammy. I also tend to only bid on relevant keywords. This is just my experience, unless of course, I'm missing something extremely fundamental and I could be getting cheaper clicks EDIT: This somehow posted without me finishing it ;p
It's nice to hear from somone who has experience instead of guesswork. Those hundreds of hours of frustration you've had have to pay off sometime right?
That's what I keep telling myself If you're not experimenting and learning in this industry every day it's time to find a new industry
All it'd really take is one campaign and some common sense to learn those things Knowledge is power in this game, and the more you have of it, the better you'll fare. Something like good copywriting pays off amazingly well. On that note though... show me how to do this and THAT's something I'd love to learn: http://www.bigbuxx.com/index2.html
I'd call it naming my adgroup "ringtone" and then actually bidding on some other unrelated keyword in order to get a nice looking screen shot
They say nobody wants to believe the voice of reason There's no way he'd get those ranks with that CTR anyways, Google would be losing money when they could be giving the position to someone else. I'd imagine that screenshot was great linkbait though.
Age of domain is nothing to do with quality scoring in PPC, but is improtant in organic results Read these tips here https://adwords.google.com/support/bin/static.py?page=tips.html