Can anyone explain how the quality score works. I can not figure out why I have to pay .30 or .50 cents for a keyword that is not very popular, a complete phrase or a high traffic keyword. SEEMS LIKE I HAVE TO PAY .30 OR MORE, NO MATTER WHAT KEYWORD I AM USING. I have tried to optimize my ad, using the keyword inside my text ad, making sure that the landing page has a the keyword that I am using within the text!!! What is going on here!! Check out the keyword: "promocion en internet" which means Internet promotion, there is only 1 ad running for this keyword. This is the ad I came up with. Promocion en Internet Aprende a hacer Promocion en Internet Promociona tu Web en la Internet www.adomain.com I even tried "promocio en internet" [promocion en internet] promocion en internet GOOGLE WANTS ME TO PAY .50 FOR THIS???? I tried to do geotargeting but no matter what country, city or state, STILL .50. The ad contains the keyword "Promocion en Internet" Landing page has the keyword "Promocion en Internet" AND THIS HAPPENDS WITH ALMOST ANY KEYWORD YOU CAN THINK ABOUT ENLGISH OR SPANISH!!!!. I USE OVERTURE KEYWORD SUGGESTION TOOL, DIGITAL POINT SUGGESTION GOOL Thanks Guys!! AND OTHER TOOLS. I AM REALLY THINKING ABOUT GOING TO OVERTURE!! They dont have a QUALITY SCORE SYSTEM!!
Promocion en Internet Aprende a hacer Promocion en Internet Promociona tu Web en la Internet www.adomain.com
It means: "Internet promotion Learns how to make Internet promotion Promotes your website on the internet"
If I spend more money, will this minimum bid ever decrease? If I spend 10,000 a month, as compared to 10 bucks, will it be easier to get a minimum bid lower?
Have you tried starting off with the amount they want then try and lower the bid price after a day or two. By then your percentage rate should be high enough for you to do that.
Google adwords is strange.. I've just set up a campaign for my latest site and it asks me to bid only $0.15 for the word "facts" but asks for $0.30 for "fun facts" or $0.88 for "fact"... Luckily, "facts" gets lots of impressions so that goes well and I'll fill the daily budget easily. I'm not increasing any bid over $0.15. So, you might want to do a bit more keyword research and choose alternatives. Good luck!
Try creating multiple adgroups for the keyword using a thesaurus, permutations & misspellings. Also submit exact, broad and phrase matches for each keyword. This usually works for me.
Well here is where I am stumped: I have made about 150 different ad groups on semi popular keywords. I will remain vauge for obvious reasons, but will give an example of what I am confused about. Say I make an ad like: Golf Books Find any Golf Book At Very Low Prices I may bid on the term golf, golf book, and golf books. In some cases I can bid 10 cents, and get an average postion of 3 or so. I change that term to baseball, and bid 10 cents..."inactive for search." I somtimes have to go up to 50 cents to get active, and by that time, I am number 1 paying for 300 clicks a day at 50 cent a piece. The example keywords aren't relevent because they may not be the same in popularity. But I pick keywords that onyl have 1 or 2 other advertisers, and use the same format ad text in the ads. Keywords in title and keyword again in first line of ad. Sometimes it works and sometimes it doesn't. Sometimes a more popular keyword will take 5 cents, 10 cents, or whatever the case may be, and give me good traffic. The next keyword with medium traffic and low advertisers gives me the old yellow text I hate. edit: Another thing... I am currently doing a large number of ads. Trying to play the numbers game where I get a few visitors from each ad each day and pay a low $ for each click. Doesn't smart pricing make this difficult? Being low in the listings makes your ctr go down, in turn affecting your quality score. Any ideas?
Here's an adwords tutorial on keyword matching: https://adwords.google.com/support/bin/topic.py?topic=78 - it may help. -jay
I just noticed an adwords blog update covering this topic: http://adwords.blogspot.com/2006/01/common-adwords-misconception-explained.html