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AdWords Print Ads!!!

Discussion in 'Google AdWords' started by Micromag, Feb 8, 2006.

  1. #1
    So, don't know if this is new, it is pretty interesting:

    http://www.google.com/printadsauction

    AdWords print ads! This is amazing!
     
    Micromag, Feb 8, 2006 IP
  2. T0PS3O

    T0PS3O Feel Good PLC

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    #2
    Interesting... Still hard to measure ROI though. But makes it easier nontheless.

    Wonder when radio is next. And TV!
     
    T0PS3O, Feb 8, 2006 IP
  3. toms

    toms Peon

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    #3
    toms, Feb 8, 2006 IP
  4. rustybrick

    rustybrick User ID 3

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  5. digitalpoint

    digitalpoint Overlord of no one Staff

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    #5
    Next up... text based TV ads in the bottom corner. Contextual based on what you are watching. :)
     
    digitalpoint, Feb 8, 2006 IP
  6. T0PS3O

    T0PS3O Feel Good PLC

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    #6
    And if you ring your family to say you are on TV you get banned for inflating impressions...
     
    T0PS3O, Feb 8, 2006 IP
  7. digitalpoint

    digitalpoint Overlord of no one Staff

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    #7
    From a technical standpoint, it wouldn't be terribly difficult to determine the context of a program (or even a part of a program) since you can just pick up the closed captioning text (which Google is already doing).
     
    digitalpoint, Feb 8, 2006 IP
  8. Riboflavin

    Riboflavin Well-Known Member

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    #8
    So what are typical bids for print ads?
     
    Riboflavin, Feb 8, 2006 IP
  9. internetguy

    internetguy Peon

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    #9
    Contextual TV ads may not be too far away. Just as described in Batelle's "The Search".
     
    internetguy, Feb 8, 2006 IP
  10. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #10
    I'm placing some bids on the print ads...will let everyone know how it goes.
     
    GuyFromChicago, Feb 9, 2006 IP
  11. Micromag

    Micromag Peon

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    #11
    this is nice news Guy,

    what are putting there? a website address or a phone number?

    and what is you bid value?

    good luck!
     
    Micromag, Feb 9, 2006 IP
  12. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #12
    Here's my super informative answer....

    I don't know and I don't know:D

    I haven't placed the bids yet...but have a very good idea of what the ad space is worth. I worked in direct marketing/direct mail/media buying for 10+ years. Buying the ad space in those pubs direct would be a piece of cake...I'm more interested in the process Google is putting in place to facilitate these buys, and, if buying via Google actually saves $ vs. going direct.

    I'll try and keep everyone informed as I get some insight into the process.
     
    GuyFromChicago, Feb 9, 2006 IP
  13. internetguy

    internetguy Peon

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    #13
    ... pay Google to be a middle man? I have to wonder what's the price differential between the winning bid and paying the magazine directly to run your ad. It's a question of supply and demand. Currently there are only a limited number of magazines available while I suspect there are many more interested advertisers.
     
    internetguy, Feb 10, 2006 IP
  14. Micromag

    Micromag Peon

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    #14
    is like when you pay google to be a middle man in content network. Don't know about print bizz, but in adwords/adsense for every $1 you pay, about $0.78 reachs the site owner.

    The print using google has the advantege that G forces all magazines to the same standards, so if you decide to broadcast a print ad, you will save a lot of your time.
     
    Micromag, Feb 10, 2006 IP
  15. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #15
    Ok, bids in on two publications. 1/4 & 1/2 pages ads.

    I doubt I'll win this time around. Even though my bids are slightly above fair market value I'm willing to bet this first round will see some inflated prices due to it being the first public test.

    You get zero insight when you bid so it's a complete shot in the dark.
     
    GuyFromChicago, Feb 14, 2006 IP
  16. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #16
    The deadline to submit a bid has been extended until 2/24.

    Makes me think they didn't get very many bids...
     
    GuyFromChicago, Feb 17, 2006 IP