Hello, I was wondering if anyone could help me out setting up a page for Adwords promotion I have seen a few posts about have the abilty to pull the clicked upon term into the page as a headline on the page so that the page becomes more relevant. For example, if one of the terms im using is " blue widgets" once the ad is clicked on and it hits my landing page, the term "blue widgets" automatically loads in the title and as an H1 tag laid out on the page. I know this is possible but i can not seem to locate the codes to aid this function to work correctly Any help would be great Thanks
I think this would be awesome. I haven't heard of this being done, but I think it would be extremely useful. Anyone that can help with this?
I'm not an adwords guy, so take this with a pinch of salt but... I saw a video where someone was able to put the keyword into the URL in the adwords setup. E.g. You enter something like http://www.mypromotion.com/?kw={keyword} and google generates something like this on click: http://www.mypromotion.com/?kw=lcd tv. You could then easily write PHP code to get the kw query string parameter and display that in the H1. In the video the guy was passing the value straight to clickbank I think.
I've read and heard about this being done but one thing has always stuck in my mind and that is, if we have heard of this procedure, then Google will have. When Google do a manual check of your site they'll know the PHP function is being called and could slap the hell out of you for doing it.
I'm not sure they would slap you. Perhaps if you overdid it. I just had a new client which did this in four places on the page. I recommended to remove them only because where the insertion was placed, it didn't make any sense. It broke up the flow of the sentences and I just felt it hindered the sales pitch.
This is simple PHP. You might be able to do it seamlessly with a referrer string but it wouldn't be as reliable as adding some sort of code to your links. IT wouldn't have to be the keyword, you could just use codes if you didn't want it to be plain text in the address. So ?kw=1 would mean acai juice and ?kw=2 would mean acai drink or whatever keywords you were advertising to. When you send a GET variable to a php script it's easy to use it in your page. EDIT: I put a sample file at: hxxp://adstash.com/keyword_replacement.zip
Easy with php Like already said, append it onto the url, then read the request array in php. I don't echo it back to the user, but I tracked which keywords are working in a database. I use it all the time -- for each and every refferal.