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Adwords or Organic first

Discussion in 'General Marketing' started by JamesFarrell, Sep 24, 2007.

  1. #1
    I was reading Perry Marshall's adwords guide and he seems to suggest an adwords strategy before an organic one
    SEMrush
    Would most people agree with that?

    My client only has a budget of 300 euro a month. They are a small budget hotel in Paris so promotion is very competitive.

    I'm not sure what to do first, any advice?
     
    JamesFarrell, Sep 24, 2007 IP
    SEMrush
  2. cianuro

    cianuro Peon

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    #2
    cianuro, Sep 24, 2007 IP
    nowarningsneeded likes this.
  3. magda

    magda Notable Member

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    #3
    I think the reasoning behind using a ppc campaign first, may be time - you can get your ads shown straight away, whereas an organic strategy takes time to roll out.
     
    magda, Sep 24, 2007 IP
    nowarningsneeded likes this.
  4. 03Sem

    03Sem Peon

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    #4
    I would recommend you to advertise via adwords or buy high pr link and optimize clients site for specified keywords.
     
    03Sem, Sep 24, 2007 IP
    nowarningsneeded likes this.
  5. tamaras

    tamaras Well-Known Member

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    #5
    If you expert in SEO, of course SEO first and then adwords
     
    tamaras, Sep 24, 2007 IP
  6. bobchrist

    bobchrist Active Member

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    #6
    Yes, for getting significant result from PPC, SEO should be first priority.
     
    bobchrist, Sep 24, 2007 IP
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  7. stickycarrots

    stickycarrots Peon

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    #7
    i have a site thats less then a week old and i have a number of keywords in google that are rank very well. so i would not do adwords
     
    stickycarrots, Sep 24, 2007 IP
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  8. bobchrist

    bobchrist Active Member

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    #8
    If you want to go with adword, keep a lowest budget and monitor regularly, refer this for more info; http://www.google.com/intl/en_uk/adwords/learningcenter/19439.html
     
    bobchrist, Sep 25, 2007 IP
  9. cramsey

    cramsey Peon

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    #9
    PPC may be a good idea to start with... if you have the backing to get behind it. However if not, I'd say go with organic. These days you can get your website indexed pretty quickly by using a number of different web 2.0 websites. I find that Craig's List as well as Squidoo are great to get going quickly. You may also want to test out HubPages. I have heard some rave reviews for them ever since Squidoo was penalized a little bit for all the spam on there.

    P.S. Longtail is king right now.
     
    cramsey, Sep 25, 2007 IP
  10. JamesFarrell

    JamesFarrell Peon

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    #10
    Thanks for all the advice guys, especially for that redfly article... that was interesting reading.. :)
     
    JamesFarrell, Sep 27, 2007 IP
  11. vegasb2k

    vegasb2k Active Member

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    #11
    You can use adwords (small scale budget) to get some instant traffic. With that traffic, not only can you gather data on keywords mentioned above, but you get to test your sales copy and product. If your sales copy or product to not produce sales, there is no need to build SEO traffic.

    However, with the initial flow of traffic and the gathered data and good sales conversions you know what keywords to target and you will know that you can convert that traffic to sales.

    After you are listed in the SE's, you could still use PPC as added profit if you want to spend money to make additional money.

    Take care,
    Greg
     
    vegasb2k, Sep 28, 2007 IP