Hello I am going to start a campaign soon and was thinking about if it mathers if letters are in capital or not? Does these words generate the same hits? Ex1: adwords Ex2: ADWORDS Ex3: Adwords Is it necessary to enter all of them when buying certain adwords or is it enough with one of them?
Doesn't make sense for case sensitive in Google adwords or Google search results. If you add these words "adwords, ADWORDS, Adwords " , you will get traffic date for all these words independantly. But Google count the traffic came for these words as unique and make particiations to those words according to the search queries. Got idea ??
In your ad copy it does matter because it looks Mickey if you do it wrong and capitalization can affect CTR. Tweak, test and try.
okey. thanks everyone... maybe i wasn't clear enough in my question. In the ad itself i understand that it matters (thanks GuyFromChicago), what the main question was for were the keywords that i want my ad shown for.
You ad will be disqualified if you use all caps, I am experienced. You cant make two works put together without a space too, it will also lead to ad disabled.