I am in a little pickle this week, and needed to spend a little less this month on PPC. Is tightening up my budget really worth the extra time? Now by budgeting i mean only running my ads during "prime hours". Lowering my CPC, but also lowering my position from 5 to 8. Only advertise my campaigns which are giving me 100% RO!+ etc.. Has anyone had a week were they had to spend a lot less than usual and tried something like this. Because when my position is lower I usually don't convert as well. But that could just be me. I'm probably going to try this with & without lowering CPC. Split testing obv. It'll save me a little money atleast.