Adwords & Off Page Optimization

Do Adwords adverts contribute to off page optimization? ie does Google count the link from an adword advert. I ask this because my website seems to be listing better under the organic listings under the keywords i am currently using with adwords

 

Short answer - no
Long answer - no. It's advertising, not linkbuilding.

 

In my experience, a domain's authority does affect the quality score of the ads. Although it's not written anywhere, I have tested and seen that an ad with a display url of a more established domain obtains a higher quality score than a non established domain (assuming all other factors are equal)

 

i think no

 

i think no too, but it might be coming to that in the future