Does anyone know what the disadvantage to having one of yours ads labeled "Non Family Approved"? I am split testing two different ads and one of them in non family approved. Since I have started the test the regular "approved" ad has been shown 80% of the time while the "non family approved" ad has only been shown 20% of the time. Where is the traffic being lost for the non family approved ads? Is it being lost on Google Partner sites? I wonder if I am loosing out on quality traffic because this ad is being labeled "non family approved". Has any one experienced the same thing that is happening with my ads? Is there any way for me to find out where I am losing this traffice, is there are list of partner sites that do not show "non family approved" ads? Any advice would be greatly appreciated. Thanks.