adwords newbie question

Discussion in 'Google AdWords' started by 123GoToAndPlay, Apr 30, 2006.

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  1. #1
    Hi all,

    As an adwords newbie I have the following question:

    What's the period of the CPC current bids? Is it set on daily basis or hourly??

    Last friday all my keywords were active at $0.09 and now most of my keywords are inactive. Bids to make the keywords active differ from 0.17 to 0.83

    Any thoughts on this?
     
    123GoToAndPlay, Apr 30, 2006 IP
  2. Micromag

    Micromag Well-Known Member

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    #2
    Forget the dailly/hourly stuff: aftert some impressions of the keywords probably it detected that your ads are not so relevant to who search for these keywords so try to write more relevant ads.
     
    Micromag, Apr 30, 2006 IP
  3. 123GoToAndPlay

    123GoToAndPlay Peon

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    #3
    hmm, don't quit follow you.

    Shouldn't I pick better keywords?? I mean my ad text just tells what the website is about.
     
    123GoToAndPlay, Apr 30, 2006 IP
  4. Micromag

    Micromag Well-Known Member

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    #4
    You need to get the more KeyWords you can and the ad text need mach exactly what the website has.

    But you still can save that inactive keywords: an active keyword that become inactive probably means that your ad is not relevant enough: everytime is possible to write ads focusing the related keyword and also focusing the site content - create additional ad groups if needed.
     
    Micromag, Apr 30, 2006 IP