I just found a keyword which is very broad, but no one is bidding on it. (in india) If i am putting up as $1 max cpc and there is no competitor for me, how much exactly will i end up paying for it?
I think your Quality score may have something to do with it but if it's good enough no more that 3 cents.
It depends. You could end up paying your minimum bid for that keyword. However, there may be campaigns targeted to specific areas within India (in which case, your advert won't appear top there, or your cost per click will be higher). Also, Google may charge you more if your bid justifies your advert appearing above the natural search results, rather than to the side of them. If you find you are paying a lot more than your minimum bid, this may be the cause. To solve this, reduce your maximum bid to just over your minimum bid.
Am a rookie, but even with my limited experience, I'll say Goog is gonna charge you $1... Funny how they show you half the max cpc in 'estimated average cpc', but end up charging you almost your max cpc.. atleast thats what my *limited* experience tells me.. Anyone, please correct me if I am wrong. Would love to told that this is not so...
Consider yourself corrected See the post right above yours (edit/add - and below mine) for the correct answer.
Just as a quick note on this, your actual cost per click is determined by your quality score, the quality score of the advert below you, and their maximum bid. To take a simple example, if your quality scores are the same, and the maximum bid of the advert below yours is £0.50, you'll pay £0.51 per click. This is true regardless of whether your maximum bid is £0.51 or £5.10. If you find your cpc and bid are always close together, it's probably just a sign that the adverts around you are bidding similar amounts...
Thx guys.. i guess its time to 'optimize'... I read it at a couple of places - succeeding in the PPC game is an 'art'.. Its now that I've begun to realize why.. Online marketing is definitely an art, and I'm sure well enjoying it (as of now - or atleast till the time I burn a HUGE hole in my pocket).. Tradeepak, I would really appreciate it if you can keep us posted on your results..