I was using adwords to drive traffic to one of my site and to see its effects. Now I was only using CPM ads over some selected sites (15, most of them were my competitors). Now i had send MAX CPM as $1 , and got clicks with CTR of 0.34%. Is this Good as per normal standards ? Also what does conv rate and cost/conv column means ? Also out of those 15 sites, 90% times, my ads were shown on only one site and the rest got shared between other sites. Why is this so ? Regards
.34% is pretty decent for Content ads but not for search ads. Your conv rate column is for if you use Google's conversion code to track when a sale is made (or other action taken). The cost/conv is exactly that- how much each conversion is costing you. Content network ads can be weird...I use them but recommend focusing on search first.
actually I never used it for search. They are my CPM stats. Adwords min was too much for me hence didn't used search