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Adwords New Automatic Matching? - Bleed our wallets??

Discussion in 'Google AdWords' started by 3mice, Feb 23, 2008.

  1. #1
    3mice, Feb 23, 2008 IP
    SEMrush
  2. bl4ckmaN^

    bl4ckmaN^ Well-Known Member

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    #2
    It's alright, but I don't think there will be big difference with or without that...
     
    bl4ckmaN^, Feb 23, 2008 IP
  3. magda

    magda Notable Member

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    #3
    I saw a reference to this on sphinn.
    It's such a tacky idea, surely it won't make it out of beta *hopes*
    It makes nonsense of everything they insist about the quality score - what's the point of getting your ad text, keywords, and landing page working together if they can then decide to ignore all that - though frankly 'broad match' does that anyway.
    As it says in the article, it's obvious nonsense even in it's own terms - Adidas shoes are NOT the same as slippers!
     
    magda, Feb 23, 2008 IP
  4. Paule

    Paule Guest

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    #4
    Big G does state that they will not do Auto matching on any text link ads as text link ads are usually paragraph relevant.

    They also state that you can exclude auto if you so wish. As far as I recall
     
    Paule, Feb 23, 2008 IP
  5. PPC-Coach

    PPC-Coach Active Member

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    #5
    Remember their goal and your goals are usually at opposite ends of the spectrum. They want you to spend as much as possible with them. They don't care about you making a profit, they only care about you spending as much money with them as possible. Broad match is pretty much useless now for the search network as it's just too broad.
     
    PPC-Coach, Feb 23, 2008 IP
  6. chrise

    chrise Member

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    #6
    I agree with the last post regarding the broad match feature, it has gotten a little too broad. As a result Google is sponging me for a few dollars more daily. Example say one of my keywords is "Rolex" why the hell is google showing my add for the search term: "Large dinosaur statues"?
     
    chrise, Feb 23, 2008 IP
  7. escaper

    escaper Peon

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    #7
    did not read the article, but I suppose the features like this are mainly for big companies to do brand name marketing, not for small fish.
     
    escaper, Feb 24, 2008 IP
  8. ecbo

    ecbo Peon

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    #8
    :eek:

    Google must have unearthed a new dinosaur: TyranoRolex Rex
     
    ecbo, Feb 25, 2008 IP
  9. robertpriolo

    robertpriolo Peon

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    #9
    i hope this will only be an option and not mandatory, since expanded broad match has already been a nightmare
     
    robertpriolo, Feb 25, 2008 IP
  10. Mojo Jojo

    Mojo Jojo Peon

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    #10
    It is optional. I got an e-mail from Google a few days ago stating:

    Dear Advertiser,

    On May 20, 2008, a checkbox will appear on your campaigns' 'Edit Campaign
    Settings' pages giving you access to an optional beta feature called
    'automatic matching.' The feature will be enabled by default, although it
    won't begin to affect your account until June 3, 2008.

    Please use this time to decide if you'd like to participate in the
    automatic matching beta. If you wouldn't, simply uncheck the box on the
    'Edit Campaign Settings' page for each of your campaigns before June 3rd.
    Below you'll find more information about automatic matching and how to opt
    out, if you choose to do so.​

    I find it strange that they have it checked by default. Seems a little sneaky to me.

    It seems similar to something Overture tried back in the day that sent my daily spending through the roof. It will be interesting to see how accurate it is. If it is too broad it could really drop down the conversion rate / quality for sales.
     
    Mojo Jojo, May 20, 2008 IP