Has anyone noticed the Mouse Over Rate statistic within the ad section of Adwords? Google have got no information about this feature but my prediction is that it indicates how close your content ad was to being clicked. Any suggestions or feedback anyone?
Its come to me as a surprise. I saw the Mouseover Rate today only. There was no information from google about this. anyways can any one give some importance of this Mouseover Rate.
It doesn't seem to always be there, which suggests that it is an upcoming feature and like you said, there is no information provided by Google.
interesting, could be useful for some of the display adverts... especially the more interactive versions. Can't see any use for the text ads - what does it matter whether or not someone mouse overs if they don't click!
Maybe they are pondering: "Hmmm.....Should I clicckkk it??? Shouldn''tttt I?" And then you can improve the ad that little bit more for them to click it... :-P